They say you will never achieve success without taking risks. Today, the sheer bravado of non traditional success lies within the social media stratosphere. We are currently witnessing the rebirth of business. Menswear is no stranger to the affects of social media. It seems that most brands are desperately trying to develop social media strategies to create brand awareness and ultimately gain greater market share. Although the approach starts at the drawing board, it ends in a 1:1 frame. The basic premise is that it is an inexpensive outlet to grow your brand immediately if you can keep the audience interested. Fair enough? Evidently, word is spreading among fashion brands, model agencies that influencers are a smart investment. Google Trends shows that influencer marketing is being searched more frequently when compared to the realms of print and video advertising.
Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. Likewise a score of 0 means the term was less than 1% as popular as the peak.
As discussed in Deep Patel’s article “How To Measure The ROI Of An Influencer Marketing Campaign”, wrote that “An influencer marketing campaign is one of the best marketing moves your brand can make, and can net you over 11 times the ROI of banner ads and PPC when done correctly.”
As brands realize the benefits including metrics, it comes without surprise that more and more labels (and household names) are starting to turn to these influencers to increase sales and awareness of what they have on offer. Furthermore, upon obtaining the “status” of an influencer, participating millennials will extend their hand further to advance their name to greater heights, so much so that they may even end up as a prolific model. the fashion industry encourages participating millennials to use the influencer status as a tool to increase the depth in relationship with consumers.
Recently, during mens fashion week in New York City, we had the pleasure of speaking with Cordell Broadus about his work with Joyrich, his retrospective view on his football experience, and the future of menswear.
Forbes: How did Joyrich start?
Cordell: Joyrich started off of a relationship I created with the owner in addition to my innovation and my aim to add value to my father’s brand. I think it was just organically set up by myself and the owner of Joyrich.
Forbes: You used to play Football right? What position?
Cordell: I played for the UCLA Bruins, Wide Receiver.
Forbes: Describe the transition from Football into fashion. People usually say music and fashion or film and fashion, but football and fashion?
HOUSTON, TX – APRIL 26: Cordell Broadus, Nina Parker and Chris Grace on the red carpet as AHF presents the Know Your Status tour on April 26, 2017 in Houston, Texas. (Photo by Bob Levey/Getty Images for AIDS Healthcare Foundation)
Cordell: It’s two different worlds, it was a pretty hard transition for me but I adapted and I am loving all the feedback I am getting in the fashion industry so far, and I love expressing myself creatively. I used to play football because it was a masculine thing, but the older I get the more in tune I am getting with myself in regards to my interests in film and fashion. I am learning to engulf myself creatively.